Posts Tagged with “Ecommerce”

Is Amazon India giving fierce competition to other Indian ecommerce players like Flipkart and Snapdeal?

December 5, 2015 Ecommerce


Is Amazon India giving fierce competition to other Indian ecommerce players like Flipkart and Snapdeal?


In comparison, Flipkart started in as master e-commerce player in 2007 although Amazon was launched just a couple of years ago in India. However, Amazon has been set to Fast Forward 5x, since its very advent in the Indian e-commerce market. A recent Reuters report stated that the mushroom progress by Amazon has made it clock right behind Flipkart in the recent Analytics check.
With Amazon fiercely galloping the miles to reach its competitors, it is time that the Indian e-commerce players start playing smart, clever and invincible for this global e-commerce giant.

India being the third biggest English book publisher, the interest of Amazon in Indian e-commerce was perhaps, decided decades ago. A country with diverse populous in every 100 km, the struggle to gain popularity and trust in India has been a slight struggle for Amazon. Since its embarking on Indian e-commerce, Amazon India has successfully reached out to the 40% online shoppers out of 52 Million Internet users in India.

What has Amazon India done until now since its launch?

Having merely nine offices with 2.5 million-feet3 space, Amazon India has spent $2 Billion in investments alone last year to keep the competition up for the next two years. Apart from the obvious rivalry of two e-commerce sellers, Amazon spites Flipkart founder for being Amazon Alumnus. Hence, there is also a clear cold war between the two since long. While Amazon walks one foot, Flipkart jumps miles!

Let us see some progress techniques and strategies that Amazon has applied since its advent in the country.

  • Amazon India reached $1 Million in sales in its first year of launching the e-commerce website in India.
  • Amazon India recently claimed its progress in sales as 230% every year.
  • Amazon India has the second largest collection (22 Million) of products, when compared to the Flipkart’s total of 50 Million products
  • Amazon claims its largest stock products total as 7,00,000 that are available to ship immediately in 100 cities, which is more than Flipkart’s immediate stock for shipping.
  • Amazon India has the highest-rated customer satisfaction amongst all the e-commerce websites in the country
  • Unlike Snapdeal and Flipkart, Amazon India also has, guaranteed Sunday, Release-day, Next Day, Two-day and Expressway delivery options unlike its competitors
  • Seventy percentage of Amazon India customers are entitled to use Next day delivery
  • Amazon India has a regularly updates targets, sales and statistics to keep it growing and its recent $2 Billion investment in the Indian e-commerce market is just a start.
  • Amazon India is one of the first companies in India, to introduce the Global Selling Programme to involve the Indian sellers to sell anything anywhere internationally, using Amazon.
  • Due to the recent Great Indian Summer Sale, Amazon India has, brought five times unique visitors to its webpage than its previous numbers.
  • Currently Amazon has 25,000 merchants in various categories and 700,000 SKUs
  • Amazon is pitching for a new merger with the local Kirana (grocery) stores around its headquarters to help the Indian customers avail home-delivery of local items like soda, milk and spices within four hours of delivery.
  • As the e-commerce players in the Indian sector are, expected to realise significant increase in sales soon, Amazon India expects insignificant contributions to its parent company for the next five years.
  • Amazon has many innovative strategies like the recent ‘Aur Dikhao’ (Show more) campaign that promotes the innate want of every Indian customer to see a million options before finalising on any product.
  • Amazon’s still believes in its ultimate strategy- Low price, Fast delivery and Wide Selection. This same strategy worked brilliantly for the former workers of Amazon who later became the founders of Flipkart.
  • Amazon hopes to provide the Indian shoppers with a smooth shopping portal with the least of friction and maximum satisfaction in its e-commerce career
  • Flipkart uses dozens of Lunch carriers and dabbawalla for any last-mile delivery, while Amazon India uses Postmen, local shopkeepers and even gas stations to do its deliveries.
  • Amazon India increased its logistics bandwidth to accommodate more orders than the usual during the festive season
  • By introducing the sale only on its app version, Flipkart hurried its customers to transform to m-commerce, as it gained 5 million+ downloads during the recent sales alone.
  • Another survey reports that Amazon portal has been voted as the best trusted e-commerce player in payments category, in India
  • Amazon India has also increased its customer list around tier-II and tier-III cities to a 65% after the Great Indian Summer Sale.
  • The festive revenue is been inferred as having increased the 5-20% for every Amazon seller during the season
  • An online poll shows that in the recent duel over the Great Summer Sale on Amazon and Diwali Sale on Flipkart, Amazon won over Flipkart with quadruple increase in sales.



With aforementioned endless upgrades of Amazon, one can clearly see the strong competition that Amazon gives to Flipkart and other big e-commerce players of India. Snapdeal, on the other hand has, planned cleverly to keep off the duel during the festivities with its exclusive introduction of weekday sales. Flipkart’s recent merger with Myntra has, tightened the competition further on Amazon India.

Unlike Snapdeal or Flipkart, Amazon India also has a Seller University, Seller Flex as well Amazon trained E-commerce specialists. Flipkart recently opened its $2 billion project of the largest fulfilment centre in Hyderabad, is now looking to spread its magic as fast as possible before Amazon closes in.

Although Flipkart is Amazon’s main competitor it is, just, to say that Amazon India will have a long list of benefits to offer the Indian audience while battling Flipkart.
According to us, Amazon India surely has put up a fierce competition to Flipkart, Snapdeal and is looking forward to expand over the online grocery market in India.

Stay Tuned to our exclusive reports just as juicy as above!